Product packaging design course

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The Advanced Product Packaging Design course is a comprehensive program that delves deep into the art and science of creating impactful and innovative product packaging. It is designed for students seeking to master the principles, techniques, and technologies required to excel in the competitive field of packaging design. From concept to execution, this course offers a thorough understanding of packaging design, ensuring students are prepared to meet industry demands.

Course Highlights:

Product packaging design Foundation :

• Fundamentals of Packaging Design
• Advanced Design Principles
• Typography Mastery
• Structural Packaging Design
• Brand Identity and Packaging
• Illustration and Imagery Excellence
• Advanced Packaging Software Tools
• Packaging Production and Quality Control
• Packaging Trends and Innovations
• Portfolio Mastery

Duration :

• Total Duration: 1-2 weeks
• Weekly Sessions: 7 hours

Technical Features:

Fundamentals of Packaging Design

• Historical context of packaging design.
• Packaging’s role in branding and marketing.
• Analyzing target audiences and market trends.

Advanced Design Principles

• Advanced principles of design: proportion, rhythm, hierarchy.
• Advanced color theory and psychology.
• Gestalt principles in packaging design.

Typography Mastery

• Advanced typography and font selection.
• Expressive typography in packaging.
• Multi-language typography in global packaging.

Structural Packaging Design

• In-depth exploration of packaging materials and their properties.
• Advanced structural design techniques.
• Sustainable packaging design and circular economy.

Brand Identity and Packaging

• Advanced brand development and packaging consistency.
• Case studies of iconic packaging redesigns.
• Ethical considerations in branding and packaging.

Illustration and Imagery Excellence

• Advanced illustration techniques for packaging.
• Advanced image editing and manipulation.
• Legal and ethical considerations in imagery usage.

Advanced Packaging Software Tools

• Expert-level Adobe Creative Suite applications for packaging design.
• Advanced 3D rendering and visualization tools.
• Crafting complex packaging dielines.

Packaging Production and Quality Control

• Advanced file preparation for printing.
• Specialized printing techniques, finishes, and textures.
• Quality assurance and advanced packaging production.

Packaging Trends and Innovations

• In-depth analysis of emerging packaging design trends.
• Smart packaging and interactive packaging technologies.
• Innovations in sustainable and eco-friendly packaging.

Portfolio Mastery

• Advanced portfolio development and curation. • Presentation skills and portfolio marketing strategies. • Networking and industry engagement best practices.

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